Camille Aguila

Camille is an experienced content creator. As one of Symbicore’s Marketing Specialists, she’s immersed in creating and executing strategies reflective of the brand’s voice, capturing the audience’s attention, and generating lasting impressions, so that every brand interaction delivers value to both parties.

Donovan Fowke - CEO of Symbicore Inc

How to Effectively Track and Utilize Digital Marketing Channels of B2B Companies

According to the study conducted by Salesforce, 59 percent of sales reps have missed their quotas in 2018. This number increases year on year as companies fail to fill their pipe-drives with qualified leads at every level. Together with unmet quotas, the tenure for VP of Sales has been on a steady decline for the past 10 years.  …

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How a Real Estate Brokerage Sold a Property Over its Market Value Through Strategic Targeting

Industry: Real Estate  Location: Canada  Overview  2021 is the seller’s market in the Canadian real estate scene. With very competitive housing prices and record-low interest rates, residential homeowners are trying to make the most out of their properties.   The client, a boutique real estate brokerage in Canada, worked with a seller who wants to price their property at the top of the …

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The Battle is On: Marketing vs Sales. What’s the Difference?

Multinational companies with powerhouse sales teams and strategies but have nonexistent marketing plans are common.   Why? Sales and marketing have been used almost interchangeably through the decades, and it’s commonly perceived that both are performed by the same people.   Well, we’re here to put this notion to rest. Let’s settle this issue.  To understand the key differences between the two, we need to find out …

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Automation Tools Your Business Needs Now

Have you ever spent hours of valuable time manually sifting through purchases, inquiries, follow-ups, and confirmation emails? We all recognize that this part of work is necessary, but by doing everything manually, you lose the opportunity to focus on tasks geared to grow your business.  When it comes to efficiency, automation is the heart and soul of your processes. Although installing and learning how to operate …

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What Is a Customer Lifetime Value and Why Do You Need to Know It?

As businesses, we thrive on reciprocal relationships with our customers. Whether B2B or B2C, profitability depends on how mutually beneficial our relationships are. But as businesses, we are also highly dependent on measurable data to develop strategies that will support our goals.   Therefore, understanding your Customer Lifetime Value is important in making effective business decisions.   WHAT IS A …

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Business Trends That Will Continue in the Post-Covid-19 Era

How the pandemic has disrupted the way people work and do business was unimaginable. From years of technological research and analysis, organizations were able to push through major changes in employee management, operations, and customer experience in just a few months.
We have seen businesses pivot and adapt to the changing landscape through innovative experiences that cater to the needs of their teams and customers in the new normal.

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