Donovan Fowke

Symbicore’s CEO Donovan Fowke is an experienced professional in Operations and Sales with proven success devising HR, Marketing and Quality processes that create competitive advantages for products and services. For more than twelve years, Donovan has been providing marketing consulting services and digital development, innovating to generate growth for trusted businesses around the globe. To get a detail of services and company insights, visit Symbicore.com

Multichannel VS Omnichannel Marketing – The Key Differences!

Many businesses face the challenge of understanding customer insights when it comes to their customers’ behavior or sentiments. The truth is, it can be difficult to truly anticipate if and when a customer is going to make a purchase on their website via social media or direct visit their website, or some other means of getting to the purchase page. Fortunately, there are ways to better understand your customers’ behaviors. Today, now more than ever, it is critical that business owners know and understand their customers’ actions across various channels to increase their brand awareness.

What Is Omnichannel Marketing and Why It Will Matter in 2021?

Do you know that the businesses that use omnichannel marketing best practices are getting extra benefits and report that they are getting up to 89% of their customers this way? Omnichannel marketing has created a big shift in both the marketing landscape and customer experience. With it, a business owner can increase its audience’s value by up to 30%! Today’s marketers need …

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Top 6 Branding Trends in 2018

Take note and incorporate into your 2018 strategy. In 2018, brands will be required to take a deeper dive into the data that they are collecting in order to fully understand their value proposition to the consumer. Authenticity and emotional connection will remain dominant themes but must be balanced with learnings from artificial intelligence. Brands …

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Digital Marketing Trends for 2018

2018 is upon us. Every new year brings change along with it. Nowhere is that truer than in the digital marketing industry. So, to keep you up to date, here is what you need to know so you can keep creating those Aha! Moments for your audience in 2018.

“Back to Basics” Branding Philosophy

By Sidney Evans The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them. Brand architects are often seen as magicians because of their ability to make the unknown known. The plethora of approaches in the marketplace rival Las Vegas in terms of breadth and …

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What’s the best choice for my business: A Marketing Agency or an Advertising Agency?

What’s the best choice for my business: A Marketing Agency or an Advertising Agency? When it comes to investing in marketing, small or medium sized businesses often face a confusing number of choices – and are at greater risk if their choices don’t yield results. Many growing businesses understand that an agency partner can offer …

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How color influences branding

Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, …

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