2021 is sure to be a competitive year for marketers, so now is the time to focus on build a unique brand identity to make you stand out. Unique branding strategies are essential because your brand experience is heavily tied to your company value and long term success.
Many businesses face the challenge of understanding customer insights when it comes to their customers’ behavior or sentiments. The truth is, it can be difficult to truly anticipate if and when a customer is going to make a purchase on their website via social media or direct visit their website, or some other means of getting to the purchase page. Fortunately, there are ways to better understand your customers’ behaviors. Today, now more than ever, it is critical that business owners know and understand their customers’ actions across various channels to increase their brand awareness.
Do you know that the businesses that use omnichannel marketing best practices are getting extra benefits and report that they are getting up to 89% of their customers this way? Omnichannel marketing has created a big shift in both the marketing landscape and customer experience. With it, a business owner can increase its audience’s value by up to 30%! Today’s marketers need …
What Is Omnichannel Marketing and Why It Will Matter in 2021? Read More »
When it comes to your growing your business, generating high-quality leads is key. It may sound simple but it is not as simple as it sounds. Building a great looking website for your business is not enough to generate leads. You need to work hard on building a solid SEO strategy and optimize each segment …
How to Generate Leads with Ultimate SEO Strategies? Read More »
Take note and incorporate into your 2018 strategy. In 2018, brands will be required to take a deeper dive into the data that they are collecting in order to fully understand their value proposition to the consumer. Authenticity and emotional connection will remain dominant themes but must be balanced with learnings from artificial intelligence. Brands …
2018 is upon us. Every new year brings change along with it. Nowhere is that truer than in the digital marketing industry. So, to keep you up to date, here is what you need to know so you can keep creating those Aha! Moments for your audience in 2018.
How to choose the right marketing agency Choosing the right marketing partner is an important and often overwhelming decision for most small to mid-sized businesses. Once you have made the decision to hire an agency, what comes next? There are a few things to take into consideration. Groundwork Look for an agency with specific expertise …
By Sidney Evans The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them. Brand architects are often seen as magicians because of their ability to make the unknown known. The plethora of approaches in the marketplace rival Las Vegas in terms of breadth and …
What’s the best choice for my business: A Marketing Agency or an Advertising Agency? When it comes to investing in marketing, small or medium sized businesses often face a confusing number of choices – and are at greater risk if their choices don’t yield results. Many growing businesses understand that an agency partner can offer …
What’s the best choice for my business: A Marketing Agency or an Advertising Agency? Read More »
Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, …