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How color influences branding

Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in …

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Benefits of Externalizing Marketing Activities

Benefits of Externalizing Marketing Activities

More and more companies are looking outside their boundaries to fulfill a variety of business functions, including delegating their marketing activities to experienced consultants as a way to optimize costs and increase measurable outcomes from their marketing goals. Tactically speaking, the launch of a new brand, product or marketing campaign …

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