BRANDING

FOUR PRINCIPLES FOR A BRANDING STRATEGY

What does your brand say about your business?

4 Strategies of a Strong Corporate Brand Identity What is a corporate brand identity? Your corporate brand identity is more than a logo, a website, or a name. Your identity is the culmination of those thoughts and feelings that arise in the hearts and minds of your audience whenever they …

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4 Things Top Brands Do Differently

Great brands are ope-rationalized. They’re built to do what they say and say what they do. When a brand delivers on its promise consistently and well, customers view them as authentic, trustworthy, likable and, ultimately, valuable. Those who manage such successful brands know 4 things that others don’t: what their …

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