How color influences branding

  Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, very few brands have effectively been able to gain a competitive advantage through the use of color. On a very basic level, color has the ability to evoke emotion. On a deeper level, color is arguably the most powerful stimulus for the brain....

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