Top 6 Branding Trends in 2018

 Take note and incorporate into your 2018 strategy. In 2018, brands will be required to take a deeper dive into the data that they are collecting in order to fully understand their value proposition to the consumer. Authenticity and emotional connection will remain dominant themes but must be balanced with learnings from artificial intelligence. Brands will continue to differentiate but many will miss the mark based on a variety of factors like ineffective social listening. Savvy brands will embrace video with sound strategy and consistently strengthen their value proposition through effective storytelling. Micro-Influencers will grow in popularity based on...

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