Author: Symbicore

Digital Marketing Trends for 2018

2018 is upon us. Every new year brings change along with it. Nowhere is that truer than in the digital marketing industry. So, to keep you up to date, here is what you need to know so you can keep creating those Aha! Moments for your audience in 2018.

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How to Choose the Right Marketing Partner

  How to choose the right marketing agency Choosing the right marketing partner is an important and often overwhelming decision for most small to mid-sized businesses. Once you have made the decision to hire an agency, what comes next? There are a few things to take into consideration. Groundwork Look for an agency with specific expertise and experience that fit your goals, vision and values. Know your budget before you start and make sure your goals are clear and defined. Before you start it’s important that key-decision makers and team members are clear about the selection criteria and desired...

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“Back to Basics” Branding Philosophy

By Sidney Evans The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them. Brand architects are often seen as magicians because of their ability to make the unknown known. The plethora of approaches in the marketplace rival Las Vegas in terms of breadth and scope of choices – enough to satiate any appetite. However, this can have a deleterious effect because of the cascading effect of over complicating an already cumbersome process. This is largely because “branding” has become the buzzword of the moment. Surprisingly, I have met...

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What’s the best choice for my business: A Marketing Agency or an Advertising Agency?

  What’s the best choice for my business: A Marketing Agency or an Advertising Agency? When it comes to investing in marketing, small or medium sized businesses often face a confusing number of choices – and are at greater risk if their choices don’t yield results. Many growing businesses understand that an agency partner can offer a greater value than an in-house team, but how do you choose? The terminology alone can be confusing. For example: How do you choose between a marketing agency and an advertising agency? First, let’s examine the difference between Marketing agencies and Advertising agencies.  ...

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How color influences branding

  Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, very few brands have effectively been able to gain a competitive advantage through the use of color. On a very basic level, color has the ability to evoke emotion. On a deeper level, color is arguably the most powerful stimulus for the brain....

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