Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception.
All along the article, you will understand through examples how top brands have made use of color to build a solid recognition and long lasting effect on consumers.
Whether you are working on a new brand for your business, product or service; or you’ve already decided which color palette will identify your brand; we invite you to take the branding color quiz and explore brand building process.
If you’re not still ready to make a color selection for your brand, take a look at the Color Emotion Guide at the top and align your brand to the concept of trust, balance, optimism or any other that matches your unique value proposition.
Ready to create your next brand?
Editor’s Note: This post was originally published in September 2015 and has been completely revamped and updated for accuracy and comprehensiveness.