Branding

Top 6 Branding Trends in 2018

Take note and incorporate into your 2018 strategy. In 2018, brands will be required to take a deeper dive into the data that they are collecting in order to fully understand their value proposition to the consumer. Authenticity and emotional connection will remain dominant themes but must be balanced with learnings from artificial intelligence. Brands …

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How color influences branding

Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, …

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4 Things Top Brands Do Differently

Great brands are ope-rationalized. They’re built to do what they say and say what they do. When a brand delivers on its promise consistently and well, customers view them as authentic, trustworthy, likable and, ultimately, valuable. Those who manage such successful brands know 4 things that others don’t: what their customers value, how to turn …

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