Email Campaign Strategies that work  

Did you know that email is still considered one of the best ways for customers to communicate with brands? A study by Bluecore also shows that this is the year for personalizing emails.

Gone are the days of standardized, ‘general’ emails that take a scattered approach to outreach.

This personal approach, or ‘hyper-personalized’ strategy is about making people feel like they are important enough to have your personal attention.

This personalized approach goes beyond calling the individual by name, it includes personalized, focused content focused on making an emotional connection through picking up on something that is important to that person. If you think this sounds like personal emails and that business emails are not included in this trend, think again. If you are marketing to business owners, they want to know that you know something about their business and services, their pain points, their concerns, and their aspirations. Using simple phrases like “we will help you grow your business” doesn’t have the impact it used to. Speaking AT customers and potential customers, rather than TO them simply does not have the impact it once had.

At Symbicore we realize that the flow of emails and trigger emails needs to be more strategic than ever. Opening rates are important, of course, but the action taken, and the behavior of the recipient is important as well. The goal is to keep them feeling important, special, and privileged to receive your email. Things like early access to new launches of your products and services, thank you emails, invitations to exclusive webinars, and other special gifts are as important, if not more important, than that second ‘sell’ email.

Another trend is the frequency emails are being sent out by companies to client lists. The frequency of emails truly depends on the content and the purpose of the emails. If you have new content to send out to your subscribers, then sending an email out weekly to share the new content is important. According to a study by GetResponse, businesses see a higher open and click rate when less than five emails are sent per week.

Here are some best practices to make your email campaign soar:

  1. Create great email preheaders to give the reader an idea of what is in your email before they even open it. This may be the most important line of your email and the difference between your email being read, skipped, or deleted.
  2. Do a self-check. How many emails are you sending per week? Do they have purpose? Are they interesting?
  3. Do a reality-check. Ask your clients/recipients what they think of your emails, the frequency and the content. Be prepared to take action to make changes.
  4. Tie the timing of your blog posts and social media posts to the timing of your email going out. A well-oiled content promotion cycle will do wonders for your marketing outreach.
  5. Keep in mind that the goal of your email is to establish a relationship with the recipient. If you have repeatedly emailed someone and they are not responding they are either (a) not interested in your content or (b) not interested in you. Explore each possibility with an open mind.
  6. Automate everything so you can compare open and conversion rates.
  7. Segment your email lists into groups with common attributes. This should prevent you from emailing your entire list the same email. When you do that, you are taking away that personal relevance and increasing the number of people unsubscribing from your list.
  8. A/B testing is important.
  9. Make sure your subject line is relevant and interesting without being ‘tricky’. Don’t attempt to trick someone to open your email by being overly clever with guessing games like “You won’t believe what was said in the courtroom!” Email recipients ultimately resent games as they waste their time and smack of disrespect for their business.
  10. Only send an email when you have something new and interesting to share. New company news, relevant offers, timely opinion pieces and more will increase your engagement.
Get assistance and fresh eyes on your email campaign. You may have been sending the same emails in the same way for years now and your response from recipients may seem “okay”. Talk to the team at Symbicore for a review of your email campaign and to discuss strategies for improving your email today.

Recent posts

and get a FREE website audit.

Art Director

Anna Kozlova
Minsk, Belarus

With in-depth and comprehensive experience in all aspects of design, both online and off, Anna heads our design department in delivering exceptional design-led communications, imagery, and iconography. Working quickly and iteratively, whilst keeping the focus on the end-user, she generates concepts and ideas that have meaning as well as purpose.

Founder & President

Donowan Fowke

Winnipeg, Canada

Chief Strategy Officer & Partner

Alan Boyd

Operations Director

Barindra Nath
Minsk, Belarus

Bari’s CV reads like a who’s who of international company experience, best-in-class business certifications and methodologies, and an all-round knowledge and experience of technology and processes, he would put us all to shame. With that he manages and maintains commitment and delivery across all departments and teams. So essentially for us, he’s our operations quarterback ensuring that all plays are in place, and everyone and everything gets to the end zone on-time, in-budget, and with sanity’s intact!

Marketing Specialist

Stanislav Dylenok

Minsk, Belarus

Work as digital marketing team-lead specialist for canadian clients in Symbicore’s team, providing strategic marketing for customers in fields of christian education, logistics, realty business, IT, and etc
I graduated from the IPM course (under the CIM program) “Marketing Professional” as the best in the group. I also have a diploma in working with key employees of client firms (Up & Up course). At the moment I am undergoing training in CIM on the specialty “Digital marketing Strategy”

Senior Developer

Andrey Mikhaltsov
Minsk, Belarus

As Senior Developer, Andrey leads our development department, and when not coding and testing himself, he oversees the work of the development team in delivering robust, efficient, and secure solutions that deliver real value for clients and company. Specializing in PHP but always with an inquisitive and learning eye on other languages and frameworks, Andrey looks to expand the horizons of what’s possible with code, so that our customers can be sure they’re ahead of the game, and in front of audiences everywhere – online, on mobile and in-cloud.

Developer

Inna Gutsaliuk
Minsk, Belarus

Specializing in WordPress, Inna codes and develops websites of increasing complexity with inherent simplicity. Not only to ensure our clients have the most effective and functional presence online, but their customers have the best user-centric experience possible, Inna works with a can-do attitude and a will-do work ethic.

SEO specialist

Gary Singh

Gary is responsible for managing Organic SEO campaigns for all the projects. That includes strategic planning and implementation of various optimization techniques on client sites to increase their online organic traffic. He has strong command in Organic SEO for Google, Online Reputation Management and Technical audits for website performance.

UI/UX Designer

Olivia Akulich
Minsk, Belarus

Olivia specializes in UX/UI design to deliver online customer experiences and user journeys that are innovative as well as intuitive. With an emphasis on style complimented with functionality, Olivia designs to ensure everything not only looks good, but importantly, works well – essential for creating value for clients and their customers alike.

QA Specialist

Aleksey Ermak

Minsk, Belarus

Aleksey is a quality assurance specialist whose activities are aimed at improving the software development process, preventing defects and identifying errors in the product.

Graphic Designer

Victoria Petrova

Minsk, Belarus

Victoria a graphic designer with more than 17 years of experience in the field of packaging design from concept to production and accompanying promotional products and printed materials (flyers, leaflets, brochures, booklets, catalogs, posters, banners). She also proficient in prepress, color separation layouts, supervision of the implementation of projects (print labels, packaging, tubes), rebranding and layout correction, elaboration of the elements of corporate identity (logo, business cards, letterheads, postcards, calendars), and others.

Project Manager

Diana Albakri

Minsk, Belarus

Diana is responsible for process and quality control, planning and prioritizing tasks on a daily basis to assure that we are meeting our deadlines and keeping our clients satisfied, as well as handling the internal and external communication.

Financial Business Analyst

Ulyana Grib

Minsk, Belarus

Marketing Specialist

Camille Aguila

Winnipeg, Canada

Discover the key marketing trends and forecasts that will impact your business strategy this 2022.