How a Real Estate Brokerage Sold a Property Over its Market Value Through Strategic Targeting

Industry: Real Estate 

Location: Canada 

Overview

2021 is the seller’s market in the Canadian real estate scene. With very competitive housing prices and record-low interest rates, residential homeowners are trying to make the most out of their properties.
The client, a boutique real estate brokerage in Canada, worked with a seller who wants to price their property at the top of the current market rate. The brokerage listed the property for 60 days to no avail. Knowing that the longer the property stays on the market the less appealing it becomes, the brokerage came to Symbicore for assistance.

The Challenge

The client, a boutique real estate brokerage in Canada, worked with a seller who wants to price their property at the top of the current market rate. The brokerage listed the property for 60 days to no avail. Knowing that the longer the property stays on the market the less appealing it becomes, the brokerage came to Symbicore for assistance.
In addition, user targeting was another challenge. With specific demographic qualifications such as location and income, the target audience becomes very narrow.

The Solution

Google might be the most powerful ad platform but it can be extremely costly and congested. Hence, Symbiore’s decision to launch a programmatic ad campaign using secondary ad networks.  

Symbicore targeted users through their browsing history, apps used, and demographics. We programmed these ads to appear on multiple devices, connected TVs, and across various mobile apps. 

Our Strategy:

Comprehensive Ad Targeting Solution that includes:
Demographic Targeting
Search Targeting
Browsing History Targeting
Cross-Device Targeting
Geoframing
App Targeting
Retargeting

Our Execution:

Advertising Solutions: 

Connected TV
Video Advertising
Search Advertising
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The Results

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With a total ad spend of just a little over $60, the ad reached over 213,000 impressions in a week. The ad generated 231 clicks and from these, the brokerage received multiple inquiries and a couple of offers from interested buyers. 

By the end of the first week of the campaign, the seller closed the deal with a buyer who purchased the property at its list price. 

Based on these results, we recommend looking into other ad platforms outside of Google to maximize resources and expand the reach of your ads. Call Symbicore to help you develop effective advertising strategies.

Symbicore is a full-service marketing agency located in Winnipeg, serving clients globally. We contribute to the growth of your business through smart strategy, targeted marketing, and creative ideas. 

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Art Director

Anna Kozlova
Minsk, Belarus

With in-depth and comprehensive experience in all aspects of design, both online and off, Anna heads our design department in delivering exceptional design-led communications, imagery, and iconography. Working quickly and iteratively, whilst keeping the focus on the end-user, she generates concepts and ideas that have meaning as well as purpose.

Founder & President

Donowan Fowke

Winnipeg, Canada

Chief Strategy Officer & Partner

Alan Boyd

Operations Director

Barindra Nath
Minsk, Belarus

Bari’s CV reads like a who’s who of international company experience, best-in-class business certifications and methodologies, and an all-round knowledge and experience of technology and processes, he would put us all to shame. With that he manages and maintains commitment and delivery across all departments and teams. So essentially for us, he’s our operations quarterback ensuring that all plays are in place, and everyone and everything gets to the end zone on-time, in-budget, and with sanity’s intact!

Marketing Specialist

Stanislav Dylenok

Minsk, Belarus

Work as digital marketing team-lead specialist for canadian clients in Symbicore’s team, providing strategic marketing for customers in fields of christian education, logistics, realty business, IT, and etc
I graduated from the IPM course (under the CIM program) “Marketing Professional” as the best in the group. I also have a diploma in working with key employees of client firms (Up & Up course). At the moment I am undergoing training in CIM on the specialty “Digital marketing Strategy”

Senior Developer

Andrey Mikhaltsov
Minsk, Belarus

As Senior Developer, Andrey leads our development department, and when not coding and testing himself, he oversees the work of the development team in delivering robust, efficient, and secure solutions that deliver real value for clients and company. Specializing in PHP but always with an inquisitive and learning eye on other languages and frameworks, Andrey looks to expand the horizons of what’s possible with code, so that our customers can be sure they’re ahead of the game, and in front of audiences everywhere – online, on mobile and in-cloud.

Developer

Inna Gutsaliuk
Minsk, Belarus

Specializing in WordPress, Inna codes and develops websites of increasing complexity with inherent simplicity. Not only to ensure our clients have the most effective and functional presence online, but their customers have the best user-centric experience possible, Inna works with a can-do attitude and a will-do work ethic.

SEO specialist

Gary Singh

Gary is responsible for managing Organic SEO campaigns for all the projects. That includes strategic planning and implementation of various optimization techniques on client sites to increase their online organic traffic. He has strong command in Organic SEO for Google, Online Reputation Management and Technical audits for website performance.

UI/UX Designer

Olivia Akulich
Minsk, Belarus

Olivia specializes in UX/UI design to deliver online customer experiences and user journeys that are innovative as well as intuitive. With an emphasis on style complimented with functionality, Olivia designs to ensure everything not only looks good, but importantly, works well – essential for creating value for clients and their customers alike.

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Aleksey Ermak

Minsk, Belarus

Aleksey is a quality assurance specialist whose activities are aimed at improving the software development process, preventing defects and identifying errors in the product.

Graphic Designer

Victoria Petrova

Minsk, Belarus

Victoria a graphic designer with more than 17 years of experience in the field of packaging design from concept to production and accompanying promotional products and printed materials (flyers, leaflets, brochures, booklets, catalogs, posters, banners). She also proficient in prepress, color separation layouts, supervision of the implementation of projects (print labels, packaging, tubes), rebranding and layout correction, elaboration of the elements of corporate identity (logo, business cards, letterheads, postcards, calendars), and others.

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Diana Albakri

Minsk, Belarus

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Financial Business Analyst

Ulyana Grib

Minsk, Belarus

Marketing Specialist

Camille Aguila

Winnipeg, Canada

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