Multinational companies with powerhouse sales teams and strategies but have nonexistent marketing plans are common. Why? Sales and marketing have been used almost interchangeably through the decades, and it’s commonly perceived that both are performed by the same people. Well, we’re here to put this notion to rest. Let’s settle this issue. To understand the key differences between
Sales and Strategies
As businesses, we thrive on reciprocal relationships with our customers. Whether B2B or B2C, profitability depends on how mutually beneficial our relationships are. But as businesses, we are also highly dependent on measurable data to develop strategies that will support our goals. Therefore, understanding your Customer Lifetime Value is important in making
How the pandemic has disrupted the way people work and do business was unimaginable. From years of technological research and analysis, organizations were able to push through major changes in employee management, operations, and customer experience in just a few months.
We have seen businesses pivot and adapt to the changing landscape through innovative experiences that cater to the needs of their teams and customers in the new normal.
One of the most fruitful forms of online advertisement is PPC Marketing. PPC refers to pay-per-click marketing, where the promoters pay a specific sum of money each time their link is clicked. In comparison to social media and SEO, PPC gives far better results and generates more income at a faster rate. Websites, search engines, and social media platforms like Facebook and Instagram steer engagement by PPC advertising.
Online Business Marketing is a series of very challenging and time-consuming tasks. Every business needs a different and unique strategy to stand out in this competitive world. When comparing all the forms of marketing used today, Managed Marketing is the most powerful and most preferred strategy as it encompasses many other result-oriented strategies.
2021 is sure to be a competitive year for marketers, so now is the time to focus on build a unique brand identity to make you stand out. Unique branding strategies are essential because your brand experience is heavily tied to your company value and long term success.