Branding Strategy

Top 6 Branding Trends in 2018

Take note and incorporate into your 2018 strategy. In 2018, brands will be required to take a deeper dive into the data that they are collecting in order to fully understand their value proposition to the consumer. Authenticity and emotional connection will remain dominant themes but must be balanced with learnings from artificial intelligence. Brands …

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How color influences branding

Once more, Sidney Evans, leading expert in Branding & Communications, shares brand building concepts to delight us with the intricate emotional side of the brain and the impact color produces on perception. How to Effectively Use Color When Branding The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, …

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