Do B2B Companies Need Social Media Marketing Too?

There’s a prevalent thought that social media marketing is unnecessary for B2B companies. Well, you have to think twice if this is still your belief.
Why B2B Companies Need Social Media Marketing?
In the era of online reviews, hybrid work, and TikTok resumes, B2B companies are starting to realize the need to develop a strong social media presence. In addition, the pandemic has pushed various industries to take advantage of modern technology to build uninterrupted connections with their teams, clients, and suppliers. This means that a thriving enterprise is one that can adapt as quickly to the changing landscape of business technology and communications.
That said, we know that B2B and B2C companies don’t use social media similarly. Their audience, strategies, and messaging are significantly different. Understanding how you should use social media, who your audience is, and how to deliver your message will make these platforms a complement to your business strategies.
So, if you’re a company engaged in business-to-business activities, here’s why you need social media marketing:


B2B Social Media Marketing To Build Brand Awareness

Although your message is not entirely focused on consumers, you still need to make sure that people are aware that your brand and products exist. What do you offer? How are you different from your competitors? What values does your company stand on? And, why should businesses partner with you?

Having social media platforms put your brand not only at the forefront of the general public but also at the doorstep of business decision-makers. Providing easily digestible content that addresses the questions above will give your audience the idea of who you are and what you offer.
Make your graphics consistent so people can easily remember and recognize your brand, and engage with other businesses in the same niche to increase your reach and visibility.


B2B Social Media Marketing to Establish Credibility
As information becomes widely available, businesses are more likely to decide based on what they know about companies and how these will support their goals. “Your reputation precedes you” is very much applicable to businesses as it is to individuals.
Yes, partnerships happen outside social media networks, but the buyer journey may start from conducting online research. Establishing your credibility by highlighting client feedback, announcing awards or nominations, and communicating company culture will complement your sales presentations.


Social Media Marketing to Educate Your Audience
Providing bite-sized information to your audience is one way to build trust and reliability. Quality content isn’t just about selling and calling people to patronize your products but also giving value to your network through tips, trends, insights, and other educational resources that may be beneficial for them.
By doing so, you are building a top-of-mind brand that decision-makers will likely consider working with, knowing that you have exhibited industry knowledge and expertise.


Without too much marketing jargon, social media marketing supports your overall online presence through links that redirect them to your website. When people click on the link that you share, like blog posts, news articles, and career opportunities, your website traffic increases, signaling Google that you have high authority and high-quality content.
This helps you rank higher on the search engine results page, putting your brand in front of your target market.
SMO to Support SEO Strategies


To Create Brand Partnerships
Business relationships are cultivated through professional communication channels, but social media has a way to bring together business decision-makers to support each other’s goals.
You can initiate engagement in various ways, such as introducing yourself and your company through LinkedIn messaging, engaging in Facebook or LinkedIn groups within the same niche, and joining relevant industry conversations.


To Stay on Top of Trends
Social media networks are one of the most valuable tools in keeping yourself informed about the latest industry trends and events. Mergers and acquisitions, software updates, the latest statistics, and a lot more resources are shared within these channels.


SMO to Monitor Feedback
Social listening, or monitoring client feedback, enables you to track and respond to clients’ reviews of your products and services. Not only does this help in developing business strategies but assists managers in tracking the performance of their client-facing employees too.


If you are on the edge of whether spending time posting content is worth it, you can start your social media strategy by identifying B2B-friendly platforms. According to Content Marketing Institute, here are the most used social media channels by B2B companies:
Organic Social Media Platforms for B2B Companies


The most business-focused social media channel and every B2B’s must-have online communication platform is LinkedIn. From industry groups, job postings, ads, and leadership content, LinkedIn is the place to connect with business decision-makers.


Although not as popular as Instagram, Facebook is still used widely for ads, job posts, and other non-promotional content. You can also connect with other businesses through local groups and communities within.


Twitter is the place to build community by engaging in conversations and interacting with the audience. It is a great place to communicate your expertise by sharing and engaging in industry-specific conversations.


Instagram has changed a lot over the years. From sharing photos of everyone’s daily lives, Instagram has evolved to be the place for small business owners to connect with their consumers. You can develop a social media marketing strategy that will allow you to communicate with business owners using various tools (reels, store, hashtags, live videos, ads, etc) within the platform.


Understanding the need to have a social media presence is only one piece of the puzzle. Developing quality content, building strategic relationships, and understanding the analytics are vital in ensuring that your social media marketing efforts are supporting your overall company goals.

Some may get overwhelmed thinking about the enormous tasks ahead, but the good news is that social media marketing can be outsourced to a team of experienced digital marketers like Symbicore. We work closely with your team to develop content that supports your vision and communicates your values. Let us know how we can help you.

Recent posts

and get a FREE website audit.

Quick Question:

What’s going on in your life (or business) that has led you to our site today?

UI/UX Designer

Olivia Akulich
Minsk, Belarus

Olivia specializes in UX/UI design to deliver online customer experiences and user journeys that are innovative as well as intuitive. With an emphasis on style complimented with functionality, Olivia designs to ensure everything not only looks good, but importantly, works well – essential for creating value for clients and their customers alike.

Founder & President

Donowan Fowke

Winnipeg, Canada

Chief Strategy Officer & Partner

Alan Boyd

Operations Director

Barindra Nath
Minsk, Belarus

Bari’s CV reads like a who’s who of international company experience, best-in-class business certifications and methodologies, and an all-round knowledge and experience of technology and processes, he would put us all to shame. With that he manages and maintains commitment and delivery across all departments and teams. So essentially for us, he’s our operations quarterback ensuring that all plays are in place, and everyone and everything gets to the end zone on-time, in-budget, and with sanity’s intact!

Marketing Specialist

Stanislav Dylenok

Minsk, Belarus

Work as digital marketing team-lead specialist for canadian clients in Symbicore’s team, providing strategic marketing for customers in fields of christian education, logistics, realty business, IT, and etc
I graduated from the IPM course (under the CIM program) “Marketing Professional” as the best in the group. I also have a diploma in working with key employees of client firms (Up & Up course). At the moment I am undergoing training in CIM on the specialty “Digital marketing Strategy”

Senior Developer

Andrey Mikhaltsov
Minsk, Belarus

As Senior Developer, Andrey leads our development department, and when not coding and testing himself, he oversees the work of the development team in delivering robust, efficient, and secure solutions that deliver real value for clients and company. Specializing in PHP but always with an inquisitive and learning eye on other languages and frameworks, Andrey looks to expand the horizons of what’s possible with code, so that our customers can be sure they’re ahead of the game, and in front of audiences everywhere – online, on mobile and in-cloud.


Inna Gutsaliuk
Minsk, Belarus

Specializing in WordPress, Inna codes and develops websites of increasing complexity with inherent simplicity. Not only to ensure our clients have the most effective and functional presence online, but their customers have the best user-centric experience possible, Inna works with a can-do attitude and a will-do work ethic.

SEO specialist

Gary Singh

Gary is responsible for managing Organic SEO campaigns for all the projects. That includes strategic planning and implementation of various optimization techniques on client sites to increase their online organic traffic. He has strong command in Organic SEO for Google, Online Reputation Management and Technical audits for website performance.

Art Director

Anna Kozlova
Minsk, Belarus

With in-depth and comprehensive experience in all aspects of design, both online and off, Anna heads our design department in delivering exceptional design-led communications, imagery, and iconography. Working quickly and iteratively, whilst keeping the focus on the end-user, she generates concepts and ideas that have meaning as well as purpose.

QA Specialist

Aleksey Ermak

Minsk, Belarus

Aleksey is a quality assurance specialist whose activities are aimed at improving the software development process, preventing defects and identifying errors in the product.

If you’d like to learn more about our signature Fractional CMO service, check out our blog post here

Want a complimentary marketing assessment with one of our strategists? 

Graphic Designer

Victoria Petrova

Minsk, Belarus

Victoria a graphic designer with more than 17 years of experience in the field of packaging design from concept to production and accompanying promotional products and printed materials (flyers, leaflets, brochures, booklets, catalogs, posters, banners). She also proficient in prepress, color separation layouts, supervision of the implementation of projects (print labels, packaging, tubes), rebranding and layout correction, elaboration of the elements of corporate identity (logo, business cards, letterheads, postcards, calendars), and others.

Project Manager

Diana Albakri

Minsk, Belarus

Diana is responsible for process and quality control, planning and prioritizing tasks on a daily basis to assure that we are meeting our deadlines and keeping our clients satisfied, as well as handling the internal and external communication.

Financial Business Analyst

Ulyana Grib

Minsk, Belarus

Marketing Specialist

Camille Aguila

Winnipeg, Canada

Discover the key marketing trends and forecasts that will impact your business strategy this 2022.