Marketing

Multichannel VS Omnichannel Marketing – The Key Differences!

Many businesses face the challenge of understanding customer insights when it comes to their customers’ behavior or sentiments. The truth is, it can be difficult to truly anticipate if and when a customer is going to make a purchase on their website via social media or direct visit their website, or some other means of getting to the purchase page. Fortunately, there are ways to better understand your customers’ behaviors. Today, now more than ever, it is critical that business owners know and understand their customers’ actions across various channels to increase their brand awareness.

What Is Omnichannel Marketing and Why It Will Matter in 2021?

Do you know that the businesses that use omnichannel marketing best practices are getting extra benefits and report that they are getting up to 89% of their customers this way? Omnichannel marketing has created a big shift in both the marketing landscape and customer experience. With it, a business owner can increase its audience’s value by up to 30%! Today’s marketers need …

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Digital Marketing Trends for 2018

2018 is upon us. Every new year brings change along with it. Nowhere is that truer than in the digital marketing industry. So, to keep you up to date, here is what you need to know so you can keep creating those Aha! Moments for your audience in 2018.

“Back to Basics” Branding Philosophy

By Sidney Evans The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them. Brand architects are often seen as magicians because of their ability to make the unknown known. The plethora of approaches in the marketplace rival Las Vegas in terms of breadth and …

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What’s the best choice for my business: A Marketing Agency or an Advertising Agency?

What’s the best choice for my business: A Marketing Agency or an Advertising Agency? When it comes to investing in marketing, small or medium sized businesses often face a confusing number of choices – and are at greater risk if their choices don’t yield results. Many growing businesses understand that an agency partner can offer …

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Benefits of Externalizing Marketing Activities

More and more companies are looking outside their boundaries to fulfill a variety of business functions, including delegating their marketing activities to experienced consultants as a way to optimize costs and increase measurable outcomes from their marketing goals. Tactically speaking, the launch of a new brand, product or marketing campaign is critical to a firm’s …

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Plug & Play Marketing: Innovative. Customizable. Affordable.

“It´s not how big you are, it´s how big you play” – John Wooden So you´ve started your business, found some clients and enjoyed the first sweet taste of success, yet for some reason, business is not growing. You did everything right. Your clients are all satisfied. Still, no new clients have appeared to take …

Plug & Play Marketing: Innovative. Customizable. Affordable. Read More »

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