A fire prevention product manufacturer approached us with a challenge: their fire prevention products, designed for multi-family developments, dormitories, and seniors aging in place, were not reaching their potential market. With innovative technology but stagnant sales, the company needed a strategic overhaul to expand its market presence in the USA. At the outset, the company had an internal marketing person, an intern, and an aspiration to regain pre-COVID revenue levels.
The company was grappling with:
We initiated our engagement with the company by conducting a thorough audit of their current marketing efforts and resource allocation. This audit included:
Market Research
Analyzing market trends and identifying target segments for multi-family developments, dormitories, and senior living facilities.
Strategic Planning and Budgeting
Resource Optimization
We guided the company in reallocating their internal marketing resources effectively. This involved redefining roles, setting clear objectives, and enhancing team capabilities through targeted training.
Budget Development
We collaborated with management to build a comprehensive marketing budget. This budget was crucial for presenting a robust plan to the board for approval.
Establishing Key Priorities and Processes
Key Priorities Identification
We helped the organization establish a list of key marketing priorities. These included increasing brand awareness, generating leads, and improving customer engagement.
Process Optimization
We designed streamlined processes for the internal marketing team to enhance efficiency and productivity. This included creating standard operating procedures, implementing project management tools, and setting up regular performance reviews.
Execution and Market Penetration
Sales Pipeline Expansion
We supplemented the team’s internal efforts with strategic execution work. Our team focused on lead generation, digital marketing campaigns, and strategic partnerships.
Sales Growth
As a result, we grew the sales pipeline from 15% of the revenue target to an impressive 150% and growing.
Our methodology centered around a structured and collaborative approach
Partnering with Symbicore, Inc. has been transformative for our business. They not only helped us understand how to better allocate our resources but also guided us in building a robust marketing budget and strategy that was approved by our board. Their execution support was invaluable, helping us grow our sales pipeline from 15% to 150% of our revenue target. We are now well-positioned to dominate our market segments, thanks to their expertise and unwavering support.
Conclusion
This case study exemplifies our ability to deliver comprehensive and strategic marketing solutions that drive significant business growth. By understanding our clients’ unique challenges and providing tailored support, we empower companies to achieve their goals and expand their market presence globally. Our proven methodology ensures that every aspect of the marketing process is optimized for success, making us a trusted partner for businesses seeking to enhance their market performance.