Industry: Real Estate
Google might be the most powerful ad platform but it can be extremely costly and congested. Hence, Symbiore’s decision to launch a programmatic ad campaign using secondary ad networks.
Symbicore targeted users through their browsing history, apps used, and demographics. We programmed these ads to appear on multiple devices, connected TVs, and across various mobile apps.
With a total ad spend of just a little over $60, the ad reached over 213,000 impressions in a week. The ad generated 231 clicks and from these, the brokerage received multiple inquiries and a couple of offers from interested buyers.
By the end of the first week of the campaign, the seller closed the deal with a buyer who purchased the property at its list price.
Based on these results, we recommend looking into other ad platforms outside of Google to maximize resources and expand the reach of your ads. Call Symbicore to help you develop effective advertising strategies.