What Is Omnichannel Marketing and Why It Will Matter in 2022?

What Is Omnichannel Marketing and Why It Will Matter in 2022

Do you know that the businesses that use omnichannel marketing best practices are getting extra benefits and report that they are getting up to 89% of their customers this way? Omnichannel marketing has created a big shift in both the marketing landscape and customer experience. With it, a business owner can increase its audience’s value by up to 30%! Today’s marketers need to rethink their approach to gaining and retaining customers. Thie means taking a fresh look at their marketing techniques and coming up with new marketing strategies to build the trust and loyalty of the customers. 

What is Omnichannel Marketing?

What Is Omnichannel Marketing?

Omnichannel marketing refers to the process of creating your brand’s presence across multiple channels to provide a positive, seamless, and integrated shopping experience throughout the buyer’s journey and beyond.

In today’s world, the modern customer is no longer confined to a single channel or platform for interaction with a brand. Therefore Omnichannel marketing comes into the picture.

Comparison of Traditional, E-Commerce, Multichannel and Omnichannel marketing

It aims to deliver a completely seamless, integrated, and unified brand experience to an existing customer or potential buyer across multiple channels, devices, and touchpoints. The channels can be traditional or digital depending on the need and interest of consumers. The goal of this marketing strategy is to develop high-quality and long-lasting relationships with customers, no matter where they are from and what device they are using, with a consistent brand face, message, and better experience.

Example of Omnichannel Marketing

  1. You probably remember the last time you purchased something online on your first visit to that channel. Your purchase journey went like this:
  2. While scrolling down your Facebook or Instagram news feed, you might come across an ad that suddenly grabs your attention.
  3. After clicking on that ad, you were redirected to the landing page of the brand that would have the product’s details, ratings, and reviews.
  4. You really liked the product and you clicked on Buy Now, but some other ad or distraction appears, causing you to leave that website immediately without completing the purchase process.
  5. After a few days, you received an email asking you to complete the payment process. The store also provided a discount and offered free shipping since you were a first-time buyer.
  6. This compelled you to buy the product because they made you an offer you couldn’t refuse.

This is how omnichannel marketing works. It only focuses on customers’ needs and aims to provide the best buying experience to them. 

Difference between Omnichannel and Multichannel Marketing?

Omnichannel and multichannel marketing are two different terms that always create confusion. Let’s understand both the terms by learning the difference between the two.

It focuses on delivering a consistent, personalized experience for shoppers across all channels and devices and puts the customer at the centre of all marketing activities.

Multichannel Marketing spans several different channels, like social, mobile, direct mail, and a physical location. Every channel is separate and independent from the others, each working independently of each other, having their own strategy and goals.

Benefits of Omnichannel Marketing

It is designed to address the way today’s buyers make purchases and give them a great experience from start to finish. Your business can gain a lot of benefits from implementing omnichannel marketing.

Let’s learn about the benefits –

1) Gain Loyalty and Retention

The best practices that online brands and businesses must follow to generate loyalty are – provide quality service, interact with the audience, provide value for money and give satisfactory answers to visitor/customer queries. You should focus on convenience when purchasing and consistency when purchasing.

Customer Retention is the most difficult and important to achieve. Your strategies must be good enough to compel the audience to come back again and again for purchasing. You can easily achieve these targets with omnichannel marketing.

Gain Loyalty and Retention

2) Better User Experience with Omnichannel Marketing

Omnichannel marketing gives users a consistent marketing experience across multiple touchpoints and platforms. It helps you keep people in contact with your business until they’ve converted into potential customers. People usually prefer to purchase from the brand where they can get all the information they need.

This will lead to better customer experiences, better conversions, and improved customer loyalty, all of which lead to boosted revenue over time.

Better User Experience With Omnichannel Marketing

3) Good Logistics and Customer Service

Since omnichannel marketing will let you know the buyers’ behaviour analysis, it also helps you identify the best way to meet customer needs and predict inventory requirements. So, get to know more about your customers’ needs and create your marketing strategy accordingly.

Good Logistics and Customer Service

4) Omnichannel Marketing Leads to Increased Sales

With the help of omnichannel marketing, you can offer an amazing buying experience. It makes the purchase decision for your customers easier and more convenient. One way to help you connect with customers and reach new audiences posting new content or blogs regularly. Give them a reason to remember you. Keeping your presence active in the minds of customers is important, so regular posting is necessary. It also provides you with content to promote on the different channels to attract new customers!

Omnichannel marketing Leads to Increased Sales


When we talk about omnichannel marketing, consistency is key. It is the natural evolution of marketing, based on the way that customers buy online products, and it is the way things are going to evolving for 2022. It holds enormous potential and benefits for business growth especially when it concerns brand awareness and revenue. So, make your presence valuable with this ultimate marketing strategy and get unexpected benefits. For more information contact us.

Recent posts

and get a FREE website audit.

Quick Question:

What’s going on in your life (or business) that has led you to our site today?

UI/UX Designer

Olivia Akulich
Minsk, Belarus

Olivia specializes in UX/UI design to deliver online customer experiences and user journeys that are innovative as well as intuitive. With an emphasis on style complimented with functionality, Olivia designs to ensure everything not only looks good, but importantly, works well – essential for creating value for clients and their customers alike.

Founder & President

Donowan Fowke

Winnipeg, Canada

Chief Strategy Officer & Partner

Alan Boyd

Operations Director

Barindra Nath
Minsk, Belarus

Bari’s CV reads like a who’s who of international company experience, best-in-class business certifications and methodologies, and an all-round knowledge and experience of technology and processes, he would put us all to shame. With that he manages and maintains commitment and delivery across all departments and teams. So essentially for us, he’s our operations quarterback ensuring that all plays are in place, and everyone and everything gets to the end zone on-time, in-budget, and with sanity’s intact!

Marketing Specialist

Stanislav Dylenok

Minsk, Belarus

Work as digital marketing team-lead specialist for canadian clients in Symbicore’s team, providing strategic marketing for customers in fields of christian education, logistics, realty business, IT, and etc
I graduated from the IPM course (under the CIM program) “Marketing Professional” as the best in the group. I also have a diploma in working with key employees of client firms (Up & Up course). At the moment I am undergoing training in CIM on the specialty “Digital marketing Strategy”

Senior Developer

Andrey Mikhaltsov
Minsk, Belarus

As Senior Developer, Andrey leads our development department, and when not coding and testing himself, he oversees the work of the development team in delivering robust, efficient, and secure solutions that deliver real value for clients and company. Specializing in PHP but always with an inquisitive and learning eye on other languages and frameworks, Andrey looks to expand the horizons of what’s possible with code, so that our customers can be sure they’re ahead of the game, and in front of audiences everywhere – online, on mobile and in-cloud.


Inna Gutsaliuk
Minsk, Belarus

Specializing in WordPress, Inna codes and develops websites of increasing complexity with inherent simplicity. Not only to ensure our clients have the most effective and functional presence online, but their customers have the best user-centric experience possible, Inna works with a can-do attitude and a will-do work ethic.

SEO specialist

Gary Singh

Gary is responsible for managing Organic SEO campaigns for all the projects. That includes strategic planning and implementation of various optimization techniques on client sites to increase their online organic traffic. He has strong command in Organic SEO for Google, Online Reputation Management and Technical audits for website performance.

Art Director

Anna Kozlova
Minsk, Belarus

With in-depth and comprehensive experience in all aspects of design, both online and off, Anna heads our design department in delivering exceptional design-led communications, imagery, and iconography. Working quickly and iteratively, whilst keeping the focus on the end-user, she generates concepts and ideas that have meaning as well as purpose.

QA Specialist

Aleksey Ermak

Minsk, Belarus

Aleksey is a quality assurance specialist whose activities are aimed at improving the software development process, preventing defects and identifying errors in the product.

If you’d like to learn more about our signature Fractional CMO service, check out our blog post here

Want a complimentary marketing assessment with one of our strategists? 

Graphic Designer

Victoria Petrova

Minsk, Belarus

Victoria a graphic designer with more than 17 years of experience in the field of packaging design from concept to production and accompanying promotional products and printed materials (flyers, leaflets, brochures, booklets, catalogs, posters, banners). She also proficient in prepress, color separation layouts, supervision of the implementation of projects (print labels, packaging, tubes), rebranding and layout correction, elaboration of the elements of corporate identity (logo, business cards, letterheads, postcards, calendars), and others.

Project Manager

Diana Albakri

Minsk, Belarus

Diana is responsible for process and quality control, planning and prioritizing tasks on a daily basis to assure that we are meeting our deadlines and keeping our clients satisfied, as well as handling the internal and external communication.

Financial Business Analyst

Ulyana Grib

Minsk, Belarus

Marketing Specialist

Camille Aguila

Winnipeg, Canada

Discover the key marketing trends and forecasts that will impact your business strategy this 2022.