Turning Thanksgiving Fails into Marketing Wins: A Critical Look at KFC Canada’s ‘Thankfully, There’s KFC Delivery’ Campaign
Need to read later? Get this article emailed to you here In 2023, KFC Canada, with its agency Courage Inc., launched a humorous and relatable campaign that transformed Thanksgiving kitchen disasters into a marketing opportunity. Here’s an in-depth analysis of the strategy, execution, and lessons from this campaign. Campaign Concept: Turning Culinary Disasters into Marketing […]
How Humor and Honesty Drove HotelTonight’s ‘Visit, Don’t Stay’ Thanksgiving Campaign to Success
Need to read later? Get this article emailed to you here Amid the flurry of holiday marketing, it can be tough to capture attention—especially during Thanksgiving, when many brands gravitate towards familiar themes like family bonding and expressions of gratitude. However, in 2016, HotelTonight, a mobile app specializing in last-minute hotel bookings, took a bold […]
Enhancing Public Access to Health Resources
In an era where digital accessibility is paramount, a government health department recognized the need to improve the availability and accessibility of its public health resources. The existing system was fragmented, with resources scattered across various platforms, making it challenging for the public to find reliable information efficiently. The department needed a comprehensive solution that […]
Redefining Packaging for International Market Expansion
Client: Home and Commercial Fragrance Company A well-established home and commercial fragrance company sought to expand its market reach into new international territories across Europe. Despite their high-quality products, their packaging failed to reflect the brand’s desired positioning, undermining their ability to attract high-end distributors and penetrate prestigious markets. The client needed a comprehensive branding […]
Expanding Fire Prevention Product Market in the USA
A fire prevention product manufacturer approached us with a challenge: their fire prevention products, designed for multi-family developments, dormitories, and seniors aging in place, were not reaching their potential market. With innovative technology but stagnant sales, the company needed a strategic overhaul to expand its market presence in the USA. At the outset, the company […]
Symbicore Social Suite
Symbicore Social Suite is your ultimate tool for social media management. Plan, create, and analyze your social media content with ease. Stay on top of your social media strategy with Symbicore Social Suite. 01 Content Calendar Plan and schedule your social media posts effortlessly 02 Post Ideas Library Access a variety of post ideas to […]
