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Multinational companies with powerhouse sales teams and strategies but have nonexistent marketing plans are common.   Why? Sales and marketing have been used almost interchangeably through the decades, and it’s commonly perceived that both are performed by the same people.   Well, we’re here to put this notion to rest. Let’s settle this issue. To understand the key differences between the two, we need to find out

As businesses, we thrive on reciprocal relationships with our customers. Whether B2B or B2C, profitability depends on how mutually beneficial our relationships are. But as businesses, we are also highly dependent on measurable data to develop strategies that will support our goals.   Therefore, understanding your Customer Lifetime Value is important in making effective business decisions.   WHAT IS A

How the pandemic has disrupted the way people work and do business was unimaginable. From years of technological research and analysis, organizations were able to push through major changes in employee management, operations, and the customer experience in just a few months. We have seen businesses pivot and adapt to the changing landscape through innovative