Are You Running Ads for Your Business? Here’s Why You Should. 

Are You Running Ads for Your Business? Here’s Why You Should.

Ads are a powerful complement to your online marketing strategy.

Think of gears that move in unison to power up a machine. This machine is your overall marketing plan. With one gear missing, even the tiniest one, your equipment will encounter malfunctions and the whole production line might be put to a halt.

It doesn’t mean your strategy should include all kinds of online and traditional marketing activities. However, pay-per-click (PPC) ads are one of the gears your machine can’t function without.

Here are some of the benefits of incorporating online ads into your marketing strategy:

Immediate Results

Promoting your business on digital channels yields fast results. For example with Google Ads, your ads will display immediately after they are approved and you will start generating leads that are ready to convert.

Greater Control

Track real-time KPIs to determine what works and what doesn’t, then optimize your marketing campaigns for a higher ROI. This allows you to learn from the data and adjust your ad as needed.

More Cost-Effective

Promoting your business with paid ads is normally more cost-effective than traditional offline channels. You’ll have greater control over who sees your ads, how much you pay for the ads, the format and all other aspects of your campaigns.

Highly Targeted 

Another important feature of PPC is geo-targeting. With this feature, you can select specific geographical locations all over the world to display your ads based on keywords, detailed interests, demographics and more.

There is an abundance of channels you can be on and a number of different ad formats you can use to grab your audience’s attention. Knowing what format to use, where to promote, and how to stand out relies heavily on how well you know your audience.

Type of Online Advertising

According to WebFX, businesses make $2 for every $1 spent on PPC ads. With an established brand guideline, clear customer persona, and robust marketing strategy, your ads will positively impact your business and generate the returns you’re aiming for.

Need help running profitable online ads? Contact our team today!

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UI/UX Designer

Olivia Akulich
Minsk, Belarus

Olivia specializes in UX/UI design to deliver online customer experiences and user journeys that are innovative as well as intuitive. With an emphasis on style complimented with functionality, Olivia designs to ensure everything not only looks good, but importantly, works well – essential for creating value for clients and their customers alike.

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Winnipeg, Canada

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Alan Boyd

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Barindra Nath
Minsk, Belarus

Bari’s CV reads like a who’s who of international company experience, best-in-class business certifications and methodologies, and an all-round knowledge and experience of technology and processes, he would put us all to shame. With that he manages and maintains commitment and delivery across all departments and teams. So essentially for us, he’s our operations quarterback ensuring that all plays are in place, and everyone and everything gets to the end zone on-time, in-budget, and with sanity’s intact!

Marketing Specialist

Stanislav Dylenok

Minsk, Belarus

Work as digital marketing team-lead specialist for canadian clients in Symbicore’s team, providing strategic marketing for customers in fields of christian education, logistics, realty business, IT, and etc
I graduated from the IPM course (under the CIM program) “Marketing Professional” as the best in the group. I also have a diploma in working with key employees of client firms (Up & Up course). At the moment I am undergoing training in CIM on the specialty “Digital marketing Strategy”

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Andrey Mikhaltsov
Minsk, Belarus

As Senior Developer, Andrey leads our development department, and when not coding and testing himself, he oversees the work of the development team in delivering robust, efficient, and secure solutions that deliver real value for clients and company. Specializing in PHP but always with an inquisitive and learning eye on other languages and frameworks, Andrey looks to expand the horizons of what’s possible with code, so that our customers can be sure they’re ahead of the game, and in front of audiences everywhere – online, on mobile and in-cloud.


Inna Gutsaliuk
Minsk, Belarus

Specializing in WordPress, Inna codes and develops websites of increasing complexity with inherent simplicity. Not only to ensure our clients have the most effective and functional presence online, but their customers have the best user-centric experience possible, Inna works with a can-do attitude and a will-do work ethic.

SEO specialist

Gary Singh

Gary is responsible for managing Organic SEO campaigns for all the projects. That includes strategic planning and implementation of various optimization techniques on client sites to increase their online organic traffic. He has strong command in Organic SEO for Google, Online Reputation Management and Technical audits for website performance.

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Anna Kozlova
Minsk, Belarus

With in-depth and comprehensive experience in all aspects of design, both online and off, Anna heads our design department in delivering exceptional design-led communications, imagery, and iconography. Working quickly and iteratively, whilst keeping the focus on the end-user, she generates concepts and ideas that have meaning as well as purpose.

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Aleksey Ermak

Minsk, Belarus

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Victoria Petrova

Minsk, Belarus

Victoria a graphic designer with more than 17 years of experience in the field of packaging design from concept to production and accompanying promotional products and printed materials (flyers, leaflets, brochures, booklets, catalogs, posters, banners). She also proficient in prepress, color separation layouts, supervision of the implementation of projects (print labels, packaging, tubes), rebranding and layout correction, elaboration of the elements of corporate identity (logo, business cards, letterheads, postcards, calendars), and others.

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Diana Albakri

Minsk, Belarus

Diana is responsible for process and quality control, planning and prioritizing tasks on a daily basis to assure that we are meeting our deadlines and keeping our clients satisfied, as well as handling the internal and external communication.

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Ulyana Grib

Minsk, Belarus

Marketing Specialist

Camille Aguila

Winnipeg, Canada

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