The Fractional CMO: Company’s New Marketing Secret Weapon

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The Fractional CMO: Company’s New Marketing Secret Weapon

Chief marketing officers, or CMOs, are responsible for driving growth, and leading marketing planning, strategy development, and activity execution.

The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales management, product, distribution management, and customer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project management, and public relations.

The chief marketing officer of a company has the primary responsibility of driving revenue by increasing sales through marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management.

Here are the four things every CMO should do exceptionally well:

  • Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities can be unpredictable, especially in the digital and social media age, so making strategic decisions that drive growth is a particularly important responsibility.
  • Marketing expert: While the CMO doesn’t usually get their hands dirty with the granular tasks of the marketing team, they still need to be an expert in all things marketing. The CMO is ultimately responsible for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
  • Customer champion:  The CMO is also responsible for serving as the customer champion in chief, ensuring that all marketing activities serve to create brand loyalty and ensure the user experience is enjoyable and successful.
  • Chief storyteller: Finally, in addition to business-focused responsibilities, the CMO is responsible for leading the creative side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will help attract and retain more customers and lead back to increased sales growth.

The Fractional CMO by Symbore Inc.

The Problem:

Most often, small to medium firms don’t have the luxury or disposable income to afford a CMO.

Now Imagine:

Having access to the same expert level strategy, marketing tactics as well as brand messaging and social media management for a fraction of the price from an expert.

Introducing:

Why?

To give smaller companies the same access to information, strategy tactics and messaging that fully aligns with your brand and drives revenue and customers.

Fractional CMO

Benefit

It is like having a CMO on demand to help build robust strategy but also to ensure it is executed flawlessly. Just a sampling of the other benefits:

– Establishing a buyer persona

– Developing marketing processes

– Analyzing marketing data

– Leading the marketing team

– Generating leads

– Utilizing and overseeing marketing technology

– Setting the marketing budget

– and more!

Why Symbicore:

With over 20 years of combined marketing experience, our team can guarantee marketing strategies that deliver results.

Specialized expert knowledge in marketing tools, trends, and techniques that helped our clients worldwide scale their businesses.

Let’s get your business growing, connect with our team today.

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Art Director

Anna Kozlova
Minsk, Belarus

With in-depth and comprehensive experience in all aspects of design, both online and off, Anna heads our design department in delivering exceptional design-led communications, imagery, and iconography. Working quickly and iteratively, whilst keeping the focus on the end-user, she generates concepts and ideas that have meaning as well as purpose.

Founder & President

Donowan Fowke

Winnipeg, Canada

Chief Strategy Officer & Partner

Alan Boyd

Operations Director

Barindra Nath
Minsk, Belarus

Bari’s CV reads like a who’s who of international company experience, best-in-class business certifications and methodologies, and an all-round knowledge and experience of technology and processes, he would put us all to shame. With that he manages and maintains commitment and delivery across all departments and teams. So essentially for us, he’s our operations quarterback ensuring that all plays are in place, and everyone and everything gets to the end zone on-time, in-budget, and with sanity’s intact!

Marketing Specialist

Stanislav Dylenok

Minsk, Belarus

Work as digital marketing team-lead specialist for canadian clients in Symbicore’s team, providing strategic marketing for customers in fields of christian education, logistics, realty business, IT, and etc
I graduated from the IPM course (under the CIM program) “Marketing Professional” as the best in the group. I also have a diploma in working with key employees of client firms (Up & Up course). At the moment I am undergoing training in CIM on the specialty “Digital marketing Strategy”

Senior Developer

Andrey Mikhaltsov
Minsk, Belarus

As Senior Developer, Andrey leads our development department, and when not coding and testing himself, he oversees the work of the development team in delivering robust, efficient, and secure solutions that deliver real value for clients and company. Specializing in PHP but always with an inquisitive and learning eye on other languages and frameworks, Andrey looks to expand the horizons of what’s possible with code, so that our customers can be sure they’re ahead of the game, and in front of audiences everywhere – online, on mobile and in-cloud.

Developer

Inna Gutsaliuk
Minsk, Belarus

Specializing in WordPress, Inna codes and develops websites of increasing complexity with inherent simplicity. Not only to ensure our clients have the most effective and functional presence online, but their customers have the best user-centric experience possible, Inna works with a can-do attitude and a will-do work ethic.

SEO specialist

Gary Singh

Gary is responsible for managing Organic SEO campaigns for all the projects. That includes strategic planning and implementation of various optimization techniques on client sites to increase their online organic traffic. He has strong command in Organic SEO for Google, Online Reputation Management and Technical audits for website performance.

UI/UX Designer

Olivia Akulich
Minsk, Belarus

Olivia specializes in UX/UI design to deliver online customer experiences and user journeys that are innovative as well as intuitive. With an emphasis on style complimented with functionality, Olivia designs to ensure everything not only looks good, but importantly, works well – essential for creating value for clients and their customers alike.

QA Specialist

Aleksey Ermak

Minsk, Belarus

Aleksey is a quality assurance specialist whose activities are aimed at improving the software development process, preventing defects and identifying errors in the product.

Graphic Designer

Victoria Petrova

Minsk, Belarus

Victoria a graphic designer with more than 17 years of experience in the field of packaging design from concept to production and accompanying promotional products and printed materials (flyers, leaflets, brochures, booklets, catalogs, posters, banners). She also proficient in prepress, color separation layouts, supervision of the implementation of projects (print labels, packaging, tubes), rebranding and layout correction, elaboration of the elements of corporate identity (logo, business cards, letterheads, postcards, calendars), and others.

Project Manager

Diana Albakri

Minsk, Belarus

Diana is responsible for process and quality control, planning and prioritizing tasks on a daily basis to assure that we are meeting our deadlines and keeping our clients satisfied, as well as handling the internal and external communication.

Financial Business Analyst

Ulyana Grib

Minsk, Belarus

Marketing Specialist

Camille Aguila

Winnipeg, Canada

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