GROWTH LEADERSHIP · FRACTIONAL CMO FOR B2B
One accountable person owns your marketing direction and budget, backed by the specialists who do the work. They are accountable for marketing's contribution to pipeline and revenue.
Strategy, positioning, demand, sales–marketing alignment, hiring and vendor selection, with a 30-day notice on every engagement.
AT A GLANCE
FREE. NO EMAIL NEEDED.
Not ready to spend $4,500? Start here.
Five questions, no email needed, and you will know what we would fix first.
What's your company website?
We'll review your marketing surface before the call so the 30 minutes is signal, not small talk.
Trusted by operators at
Gardewine · Sysco · Royal LePage · People Corporation · Province of Manitoba
One client turned fragmented brand, paid, field and outreach work into a single system that cut recruitment cost per hire 58%.
WHEN GROWTH LEADERSHIP FITS
Three triggers that make this the right call.
The CEO has plateaued running marketing.
Revenue is past $5M, the founder still owns marketing strategy, and the cracks are showing, inconsistent positioning, scattered campaigns, no shared scoreboard.
A full-time CMO is premature.
You need senior judgement on strategy, hiring and vendors, but a full-time CMO salary can start around $175,000 before other employment costs.
Agencies are managing themselves.
Three vendors, three priorities, no single owner. Your Growth Leader owns the orchestration so the agencies you already pay actually compound.
COMPARE
How Growth Leadership compares.
Deciding between a full-time CMO, an agency, or a fractional partner? Here's the honest breakdown.
VS · SEO AGENCY
Fractional CMO vs SEO agency
One owns a channel. The other owns the marketing function, including whether to invest in SEO at all.
Read the comparison →VS · MARKETING AGENCY
Fractional CMO vs marketing agency
Agencies execute. CMOs decide. When to use which, and when to use both together.
Read the comparison →THE SYMBICORE DIFFERENCE
A hybrid of hiring and outsourcing.
Hiring in-house gives you ownership and presence, but it asks a lot of a single role, and takes time to get up to speed. An outside agency gives you breadth and specialists, but works at arm's length, often box-checking through an account manager.
We're the hybrid: an embedded senior lead who owns the outcomes, not a fixed package of posts and calls. We take on the problem and do what the situation needs. Your point of contact is senior, hands-on, and accountable for the work.
THE SYMBICORE GUARANTEE
- Fixed monthly rate. No surprises.
- Month-to-month. Pause anytime with notice.
- Senior-level work. No juniors.
- 24-hour response. On everything.
- Results, not activity reports.
FURTHER READING
The thinking behind how we work.
BY CITY
Growth Leadership services by city.
Active markets across Canada and the U.S., remote-first, on-site when the work calls for it.
FAQ
Common questions.
Growth Leadership gives you a senior marketing executive who runs your marketing function part-time, backed by specialists who can deliver the work. Symbicore's growth leaders are accountable for marketing's contribution to pipeline and revenue.
When the CEO has plateaued running marketing, when a full-time CMO is premature for your revenue band ($5M–$50M is our zone), or when you need senior judgement on what to stop doing instead of another agency scope.
Symbicore's Growth Leadership service is $4,500 per month, or $54,000 per year. A full-time CMO salary can start around $175,000 annually, before bonus, benefits, recruiting, and other employment costs.
An agency executes campaigns. A fractional CMO owns the marketing function, strategy, positioning, demand, sales–marketing alignment, hiring, vendor selection, and the question of which agencies (if any) to hire. We're the layer above the agency, not the agency itself.
No. Every ongoing service is month-to-month with 30 days' written notice. We earn the next month by doing the work.
In practice, they describe the same senior leadership role. Fractional describes the time model. Outsourced describes where the leader sits. Symbicore calls the offer Growth Leadership because the role is backed by a specialist team.
Start with the $4,500 90-Day Growth Plan. It gives both sides a clear assessment and practical 90-day growth plan before monthly work begins. There is no obligation to continue.
Ongoing strategy, monthly priorities, funnel and conversion optimization, channel strategy, campaign planning, performance analysis, budget recommendations, weekly operating cadence and internal communication, oversight of execution, ours, another agency's, or your internal team, reporting, and accountability.
Ready to move marketing forward?
Tell us what your marketing team needs to carry next. We will start with the situation, not a predetermined package.
Start a conversation