INDUSTRY · PUBLIC SECTOR
Public Sector & Public Health: marketing led by an operator, not an account team.
Government, public health, and public-sector adjacent organizations communicating with citizens, partners and procurement audiences.
THE BUYER PROBLEM
Mandate-driven communications without commercial rigor, campaigns measured by output volume, not behavior change.
HOW WE APPROACH IT
- 01Apply commercial KPIs (reach × engagement × behavior change) to public-sector campaigns.
- 02Stakeholder mapping, earned, owned and paid programs sequenced for political and operational buy-in.
- 03Procurement-ready engagement structure (vendor-of-record, scoped statements of work, audit trails).
PROOF
Engagements with the Province of Manitoba, CMHA, and provincial public health.
WHY TEAMS HIRE US
Symbicore as your public sector marketing agency.
Symbicore is a public-sector marketing agency for government, public health and public-sector-adjacent organizations communicating with citizens, partners and procurement audiences. We embed as a fractional CMO and apply commercial KPIs (reach × engagement × behaviour change) to mandate-driven campaigns, procurement-ready, audit-trail-clean, and structured for political plus operational buy-in.
WHERE WE RUN THIS PLAYBOOK
Public sector engagements by region.
FAQ
Questions buyers ask about a public sector marketing agency.
What does a public sector marketing agency do differently?
A specialized public-sector marketing agency understands procurement (vendor-of-record, scoped SOWs, audit trails), stakeholder mapping (political plus operational), and behaviour-change measurement over impressions. Symbicore brings commercial rigor to that work: campaigns are measured by behaviour change and cost per outcome, not by output volume.
Do you work with public health and government communications?
Yes. Engagements have included the Province of Manitoba, the Canadian Mental Health Association (CMHA) and provincial public-health programs. Work spans citizen-facing campaigns, internal communications, and procurement-aligned strategy documents.
Are you on a vendor-of-record or RFP-ready?
Yes, Symbicore is structured to operate inside procurement: scoped SOWs, clear deliverables, audit trail. We can respond to RFPs and we work inside existing vendor-of-record arrangements where one is in place.
How much does a public sector marketing engagement cost?
Most public-sector engagements run as project-scoped SOWs sized to the program; Growth Leadership retainers sit in the $4,500/month range with a 30-day clean exit. Both structures are procurement-friendly and tied to defined outcomes.
Ready to move marketing forward?
Tell us what your marketing team needs to carry next. We will start with the situation, not a predetermined package.
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