INDUSTRY · LOGISTICS
Logistics & Transportation: marketing led by an operator, not an account team.
Trucking, 3PL, freight brokerage and warehousing operators between $5M and $250M in revenue.
THE BUYER PROBLEM
Two audiences (shippers and drivers) sharing one marketing budget. Recruitment campaigns starve customer demand or the inverse, and neither audience converts.
HOW WE APPROACH IT
- 01Split the funnel, distinct positioning, channels and KPIs for shipper acquisition vs. driver recruitment.
- 02Rebuild the recruitment engine: paid + referral + driver-experience content, measured against cost-per-seated-driver.
- 03Anchor shipper acquisition on lane economics, capacity, and service guarantees, not generic 'trusted partner' language.
PROOF
Drove a Canadian top-10 logistics carrier's recruitment + customer engagement turnaround, see the Gardewine case study.
WHY TEAMS HIRE US
Symbicore as your logistics marketing agency.
Symbicore is a B2B logistics marketing agency for trucking, 3PL, freight brokerage and warehousing operators between $5M and $250M in revenue. We run the marketing function as a fractional CMO, splitting the funnel correctly between shipper acquisition and driver recruitment, then holding spend accountable to cost-per-seated-driver and qualified shipper pipeline.
WHERE WE RUN THIS PLAYBOOK
Logistics engagements by region.
FAQ
Questions buyers ask about a logistics marketing agency.
What does a logistics marketing agency actually do?
A logistics marketing agency builds and runs the demand engine for carriers, 3PLs, brokers and warehousing operators, usually splitting work into two distinct funnels: shipper acquisition (sales-led, lane economics, capacity, service guarantees) and driver recruitment (paid + referral + driver-experience content, measured against cost-per-seated-driver). Symbicore runs both as a fractional CMO, not as an outsourced campaign vendor.
How is Symbicore different from a typical trucking marketing agency?
Most trucking and 3PL marketing agencies sell channels, paid ads, a website rebuild, a driver-recruitment landing page. Symbicore sells marketing leadership: a senior operator who owns positioning, budget allocation across shipper and driver funnels, and the weekly cadence that turns campaigns into seated drivers and signed shippers.
How much does a logistics marketing agency cost?
Symbicore's Growth Leadership engagements for logistics operators run $4,500 to $7,500 per month, with a 30-day clean-exit clause. That replaces the cost of stacking a brand agency, a recruitment marketer and a freelance media buyer, typically $15K–$30K/month combined for $25M–$100M carriers.
Do you work with both shippers and driver-side recruitment?
Yes, and we insist they're treated as separate funnels with their own positioning, channels and KPIs. The most common reason logistics marketing under-delivers is one budget trying to serve both audiences with the same message.
Ready to move marketing forward?
Tell us what your marketing team needs to carry next. We will start with the situation, not a predetermined package.
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