LOGISTICS · MANITOBA
Logistics & Transportation marketing in Manitoba, led by a fractional CMO.
Trucking, 3PL, freight brokerage and warehousing operators between $5M and $250M in revenue. We engage logistics operators across Winnipeg, Brandon, Steinbach and the broader Manitoba market, with senior marketing direction, specialist execution and 30-day terms.
THE MANITOBA CONTEXT
Manitoba is our home market. Winnipeg is the prairie hub for transportation, agribusiness, manufacturing, insurance and public-sector marketing.
Symbicore is headquartered in Winnipeg. Local clients include Gardewine, the Province of Manitoba, CMHA and People Corporation.
THE LOGISTICS PROBLEM
Two audiences (shippers and drivers) sharing one marketing budget. Recruitment campaigns starve customer demand or the inverse, and neither audience converts.
OUR PLAYBOOK
How we run logistics in Manitoba.
- 01
Split the funnel, distinct positioning, channels and KPIs for shipper acquisition vs. driver recruitment.
- 02
Rebuild the recruitment engine: paid + referral + driver-experience content, measured against cost-per-seated-driver.
- 03
Anchor shipper acquisition on lane economics, capacity, and service guarantees, not generic 'trusted partner' language.
RELATED
More on the logistics playbook and Manitoba market.
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