LOGISTICS · TENNESSEE
Logistics & Transportation marketing in Tennessee, led by a fractional CMO.
Trucking, 3PL, freight brokerage and warehousing operators between $5M and $250M in revenue. We engage logistics operators across Nashville, Memphis, Knoxville and the broader Tennessee market, with senior marketing direction, specialist execution and 30-day terms.
THE TENNESSEE CONTEXT
Tennessee is a national logistics hub (Memphis is the second-largest cargo airport in the world) and a fast-growing destination for advanced manufacturing, healthcare services, and fire & life safety contractors.
We lead with Memphis/Nashville logistics positioning and a healthcare-services playbook built from our work with Canadian public health and CMHA.
THE LOGISTICS PROBLEM
Two audiences (shippers and drivers) sharing one marketing budget. Recruitment campaigns starve customer demand or the inverse, and neither audience converts.
OUR PLAYBOOK
How we run logistics in Tennessee.
- 01
Split the funnel, distinct positioning, channels and KPIs for shipper acquisition vs. driver recruitment.
- 02
Rebuild the recruitment engine: paid + referral + driver-experience content, measured against cost-per-seated-driver.
- 03
Anchor shipper acquisition on lane economics, capacity, and service guarantees, not generic 'trusted partner' language.
RELATED
More on the logistics playbook and Tennessee market.
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