LOGISTICS · FLORIDA
Logistics & Transportation marketing in Florida, led by a fractional CMO.
Trucking, 3PL, freight brokerage and warehousing operators between $5M and $250M in revenue. We engage logistics operators across Miami, Tampa, Orlando and the broader Florida market, with senior marketing direction, specialist execution and 30-day terms.
THE FLORIDA CONTEXT
Florida is the third-largest state economy in the U.S., a dense market for logistics, port-driven distribution, public-sector contracting, fire & life safety, and B2B manufacturing along the I-4 corridor.
We currently support a Florida-based fire prevention company through U.S. expansion, pricing, positioning, and channel build-out across the southeast.
THE LOGISTICS PROBLEM
Two audiences (shippers and drivers) sharing one marketing budget. Recruitment campaigns starve customer demand or the inverse, and neither audience converts.
OUR PLAYBOOK
How we run logistics in Florida.
- 01
Split the funnel, distinct positioning, channels and KPIs for shipper acquisition vs. driver recruitment.
- 02
Rebuild the recruitment engine: paid + referral + driver-experience content, measured against cost-per-seated-driver.
- 03
Anchor shipper acquisition on lane economics, capacity, and service guarantees, not generic 'trusted partner' language.
RELATED
More on the logistics playbook and Florida market.
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