What Is Omnichannel Marketing and Why It Will Matter in 2022?
Do you know that the businesses that use omnichannel marketing best practices are getting extra benefits and report that they are getting up to 89% of their customers this way? Omnichannel marketing has created a big shift in both the marketing landscape and customer experience. With it, a business owner can increase its audience’s value by up to 30%! Today’s marketers need […]
The Battle is On: Marketing vs Sales. What’s the Difference?
Multinational companies with powerhouse sales teams and strategies but have nonexistent marketing plans are common. Why? Sales and marketing have been used almost interchangeably through the decades, and it’s commonly perceived that both are performed by the same people. Well, we’re here to put this notion to rest. Let’s settle this issue. To understand the key differences between the two, we need to find out […]
Automation Tools Your Business Needs Now
Have you ever spent hours of valuable time manually sifting through purchases, inquiries, follow-ups, and confirmation emails? We all recognize that this part of work is necessary, but by doing everything manually, you lose the opportunity to focus on tasks geared to grow your business. When it comes to efficiency, automation is the heart and soul of your processes. Although installing and learning how to operate […]
What Is a Customer Lifetime Value and Why Do You Need to Know It?
As businesses, we thrive on reciprocal relationships with our customers. Whether B2B or B2C, profitability depends on how mutually beneficial our relationships are. But as businesses, we are also highly dependent on measurable data to develop strategies that will support our goals. Therefore, understanding your Customer Lifetime Value is important in making effective business decisions. WHAT IS A […]
Business Trends That Will Continue in the Post-Covid-19 Era
How the pandemic has disrupted the way people work and do business was unimaginable. From years of technological research and analysis, organizations were able to push through major changes in employee management, operations, and the customer experience in just a few months. We have seen businesses pivot and adapt to the changing landscape through innovative […]
Do B2B Companies Need Social Media Marketing Too?
There’s a prevalent thought that social media marketing is unnecessary for B2B companies. Well, you have to think twice if this is still your belief. In the era of online reviews, hybrid work, and TikTok resumes, B2B companies are starting to realize the need to develop a strong social media presence. In addition, the pandemic […]
