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The Battle is On: Marketing vs Sales. What’s the Difference?

The Battle is On: Marketing vs Sales. What’s the Difference?

Multinational companies with powerhouse sales teams and strategies but have nonexistent marketing plans are common.   Why? Sales and marketing have been used almost interchangeably through the decades, and it’s commonly perceived that both are performed by the same people.   Well, we’re here to put this notion to rest. Let’s settle this issue.  To understand the key differences between the two, we need to find out

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