Blog – Sales and Strategies

Sales and Strategies

The Battle is On: Marketing vs Sales. What’s the Difference?

The Battle is On: Marketing vs Sales. What’s the Difference?

Multinational companies with powerhouse sales teams and strategies but have nonexistent marketing plans are common.   Why? Sales and marketing have been used almost interchangeably through the decades, and it’s commonly perceived that both are performed by the same people.   Well, we’re here to put this notion to rest. Let’s settle this issue.  To understand the key differences between …

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What is a Customer Lifetime Value

What Is a Customer Lifetime Value and Why Do You Need to Know It?

As businesses, we thrive on reciprocal relationships with our customers. Whether B2B or B2C, profitability depends on how mutually beneficial our relationships are. But as businesses, we are also highly dependent on measurable data to develop strategies that will support our goals.   Therefore, understanding your Customer Lifetime Value is important in making …

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